AG1 Alternatives: Greens Powders Compared on Ingredients and Price

Reviewed by Sarah Law, Dip CNM, Naturopathic Nutritionist

Published 9 November 2026. Every AG1, Bloom, Huel and Amazing Grass figure on this page comes from the brand's own website, supplement facts panel or nutrition label, read on 9 November 2026. Our own figures come from our printed labels, and our prices were read live from our UK store the same day.

Organic Greens: 9.1 g scoop of inulin fibre, organic kale, pea protein, spirulina, kiwi, chlorella and seagreens with LactoSpore®, 30 servings, vegan, Orange and Lime or Unflavoured.

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What is the best AG1 alternative? Start with why you take AG1

The best AG1 alternative is the one that replaces the part of AG1 you actually use. AG1's own UK page describes it as a daily blend of vitamins, minerals, botanicals, mushrooms and bacterial cultures, and says each scoop delivers the combined effect of 15 supplements in one.⁹ Some people buy it for the multivitamin; others want a green drink in the morning and would rather keep their vitamins separate. Those are two different shopping lists.

If you are happy with AG1 and the price is fine for you, there is no need to switch. The comparison below is for people who think they are paying for nutrients they already get elsewhere, or who want a lower price per scoop.

What is in AG1? The label, scoop by scoop

AG1 is sold in a 30-serving pouch. The UK label gives a 12 g scoop with 39 kcal, 4.0 g of carbohydrate, 0.8 g of sugars and 2.4 g of protein, plus 19 vitamins and minerals with a UK nutrient reference value (NRV). The US Next Gen label gives a 13 g scoop with 40 calories, 6 g of carbohydrate, 2 g of fibre and less than 1 g of sugars, and lists its non-vitamin ingredients in three blends with totals but no individual amounts: a 7.5 g superfood and prebiotic complex, a 1.5 g phytonutrient complex and a 37 mg probiotic blend (10 billion cells). The US version is sweetened with stevia leaf extract and also carries vitamin K2, CoQ10 and alpha-lipoic acid.^9,10

Source: AG1 UK and US product pages and supplement facts, read 9 November 2026. The UK and US formulas differ; each is shown as printed. DV = US Daily Value.

So the headline for anyone comparing AG1 alternatives: most of AG1's label is a high-strength multivitamin. That is useful if you take nothing else, and a lot of overlap if you already take a multivitamin, a B12 spray or a zinc tablet.

AG1 alternatives compared, label by label

Here are AG1 and four alternatives, each read from the brand's own label on 9 November 2026. Scoop size tells you how much powder you get; the vitamin column tells you how much of it is a multivitamin; the disclosure column tells you how much you can check.^9,11,12,13

Sources: each brand's own product page, supplement facts or nutrition panel, read 9 November 2026 (references 9 to 13). Our row is from our printed Orange and Lime and Unflavoured labels. RI = reference intake; DV = US Daily Value.

Two things stand out. First, no brand in this group prints the amount of every single ingredient. AG1 (US), Bloom and Amazing Grass print blend totals, which tells you roughly how much of the scoop is greens against fibre or fruit, but not how much spirulina or kale is in it. Huel and we print a full ingredient list in descending order of weight, so the first ingredient is the largest. In ours, that first ingredient is inulin, which is why each scoop carries 2.7 g of fibre. Second, only Amazing Grass carries an organic certification on its pack. Ours names six organic ingredients on the label (kale, pea protein, spirulina, kiwi, chlorella and seagreens) but the tub does not carry an organic logo.

Cheaper alternative to AG1: price per serving and per 10 g

Every alternative here costs less per serving than AG1, but scoops are different sizes, so the table also shows the price for 10 g of powder. All prices are each brand's own list price on its own site on 9 November 2026, in the currency it sells in; we have not converted any currency.^{9,10,11,12,13}

Per-serving and per-10 g figures are our arithmetic from each brand's price, servings and scoop weight (Amazing Grass tub 240 g, Bloom 30 x 5.44 g, Huel UK bag 255 g, ours 273 g, AG1 30 x 12 g UK and 30 x 13 g US). Amazing Grass's subscription figure applies its stated 20% saving. Introductory offers are excluded: AG1 UK showed a first quarterly order at £147.26 (£1.64 a serving) until 2 December 2026, and AG1 US showed $20 off a first order until 15 November.

On price alone, Amazing Grass is the cheapest per serving and per gram of the five, and AG1 is the most expensive on every measure. Our Organic Greens sits between them at £1.30 a serving, with more powder per scoop (9.1 g) than Huel, Bloom or Amazing Grass. AG1 and Huel both cost more per gram partly because some of what you pay for is the added vitamins and minerals, which weigh very little.

Greens powder or multivitamin? Check the vitamin overlap first

If you already take a multivitamin, a vitamin D supplement or zinc, a vitamin-fortified greens powder stacks on top of it. A large US survey of 8,860 adults found that supplement use raised the chance of going over the tolerable upper intake level for folic acid and vitamins A, B6 and C.² The table puts AG1's and Huel's per-scoop amounts next to the UK NRV, the US RDA and the US upper limit (UL) from the NIH Office of Dietary Supplements.

Product amounts from the AG1 UK and Huel UK labels read 9 November 2026. UK NRVs from Regulation (EU) No 1169/2011 Annex XIII as retained in GB law; NHS vitamin D advice from the NHS; US RDAs and ULs from the NIH ODS fact sheets (references 5 to 8). Bloom, Amazing Grass and Love Life Supplements Organic Greens are not in this table because they declare none, or very little, of these nutrients.

None of these amounts is a problem on its own for a healthy adult. The point is addition. Huel's 46 µg of vitamin D plus a 25 µg vitamin D3 tablet is 71 µg, well past the NHS's 10 µg daily advice and on the way to the 100 µg upper limit. The NHS also advises not taking more than 25 mg of zinc a day from supplements unless a doctor advises it, so AG1's 14 mg plus a 15 mg zinc tablet already goes over.⁴ A plain greens powder with no added vitamins sidesteps all of this, which is the main reason to choose one.

"Before anyone adds a greens powder, I ask them to write down everything else they already take. Many all-in-one powders carry a full multivitamin's worth of nutrients, so a separate multivitamin, a vitamin D spray and a zinc tablet on top can add up to far more than people realise. Read each label and add the numbers together, and if a nutrient is already covered, choose a powder without it."

Sarah Law, Naturopathic Nutritionist | Optimised Female

AG1 vs Huel Daily Greens

Huel Daily Greens is the closest alternative to AG1 if you want the vitamins and minerals, and it costs less: £1.50 or $1.50 a serving on subscription against £2.63 or $2.63 for AG1's monthly plan. Huel's UK label lists 25 vitamins and minerals, every one at 15% of the reference intake or more, including vitamin D (46 µg, 920% RI), iodine, iron and magnesium, none of which AG1's UK label lists. AG1 gives a bigger scoop (12 g against 8.5 g) and a higher dose of some B vitamins: 3.0 mg of thiamin against Huel's 0.23 mg, and 200 µg of B12 against 5.3 µg. Huel's ingredient list is long (spirulina, barley grass, wheat grass, kale, mushrooms, adaptogens and more, plus two named probiotic strains), and it contains barley grass, wheat grass and oats (each labelled gluten-free), so read the allergen note if you avoid cereals. Both are sweetened with stevia extracts and both carry under 1 g of sugar.^9,11

Huel's own warning is worth repeating: it contains vitamin A, so the label advises against it if you are pregnant, breastfeeding or likely to become pregnant, except on a doctor's or antenatal clinic's advice. AG1's UK page also lists it as not suitable for under-18s or during pregnancy or breastfeeding.

Bloom Greens and Superfoods review: what the label shows

Bloom Greens and Superfoods is a small, sweet scoop: 5.44 g, 15 calories, 3 g of carbohydrate and 2 g of fibre, with a zero-sugar badge on the panel and stevia (Reb A) as the sweetener. It is not a multivitamin; the only nutrients with a Daily Value are iron (0.6 mg, 3%) and sodium (5 mg). The rest of the scoop sits in seven named blends with totals: a 1.606 g fibre blend, a 1.367 g green superfood blend (organic barley grass, spirulina, wheatgrass, alfalfa and chlorella), a 648 mg pre and probiotic blend, a 572 mg fruit and vegetable blend, a 550 mg antioxidant blend, a 150 mg digestive enzyme blend and a 100 mg adaptogen blend. Bloom sells it on its US site at $34.99 for 30 servings, or $29.74 on Subscribe and Save, which is $1.17 or $0.99 a serving.¹²

Seven blends inside 5.44 g means each one is small; the adaptogen blend, for instance, is 100 mg shared between six ingredients. If you mainly want a tasty, low-calorie green drink, Bloom does that cheaply. If you want a larger serving of the greens themselves, Amazing Grass (5.4 g green food blend in an 8 g scoop) gives more.

Is AG1 worth it? A short AG1 supplement review

AG1 is a carefully made product with a long, transparent vitamin and mineral panel, and its US page states it is NSF Certified for Sport. It is worth it if you want one scoop to cover a high-strength multivitamin and a greens, mushroom and probiotic blend, and the price works for you. It is less good value if you already take a multivitamin, because much of what you pay for is the vitamin panel, or if you mainly want greens, because the non-vitamin blends are not itemised and three alternatives here cost under half as much per serving. The cheapest way to buy AG1 is the 90-day plan (£199 or $207 for three pouches, about £2.21 or $2.30 a serving), not the monthly one.^9,10

Where Love Life Supplements Organic Greens fits, and where it does not

Organic Greens is a plain greens powder, not a multivitamin. Each 9.1 g scoop is eight ingredients: inulin from chicory root first, then organic kale, organic pea protein, organic spirulina, organic kiwi fruit powder (Actazin®), organic chlorella, organic seagreens and LactoSpore® Bacillus coagulans, a spore-forming bacterial culture. It declares no added vitamins or minerals, so it stacks with whatever multivitamin, vitamin D or zinc you already take without doubling up. Our post on the current Organic Greens formula explains why each ingredient was chosen, and our guide to spore-forming bacterial cultures covers how strains such as B. coagulans differ from other cultures.

Source: our printed labels, OrganicGreens Orange and Lime P13652 v4 and Unflavoured P13654 v4. Both tubs: 273 g, 30 servings, vegan, mix one level scoop into 250 to 500 ml of cold water. Allergen note: may contain traces of fish, molluscs and crustaceans.

Where it fits: people who want a daily green drink without another dose of vitamins, people who prefer a short ingredient list they can read in one go, and anyone who wants an unsweetened option (the Unflavoured tub has no sweetener or flavouring). The 2.7 g of fibre is about 9% of the 30 g a day the NHS recommends for adults.³

Where it does not: if you want your greens powder to be your multivitamin, Huel or AG1 suit you better. If you want the cheapest organic-certified scoop, Amazing Grass is cheaper and carries the logo. And if you are in the US, Organic Greens is sold on our UK store only, so you would be buying from the UK.

About the inulin. Inulin is a soluble, fermentable fibre.¹ Some people notice wind or bloating when they first add it; in a controlled trial, healthy adults tolerated up to 10 g a day of native inulin, with flatulence the most common mild symptom.¹⁴ A scoop of Organic Greens contains less fibre than that in total, but if you are not used to fibre supplements, starting with half a scoop for the first week is a sensible step.

Testing. All raw materials are third-party tested and every product has a Certificate of Analysis; our testing procedures page explains how.

"A greens powder sits on top of vegetables; it does not replace them. I still ask clients to aim for their portions of vegetables and fruit at meals and to think of a daily scoop as a convenient extra. If a powder contains fibre such as inulin and you are not used to it, start with half a scoop for a week and drink plenty of water with it."

Sarah Law, Naturopathic Nutritionist | Optimised Female

Top rated green powders: five checks before you buy

Star ratings tell you whether people like the taste and the service, not what is in the tub. Before you pick a daily green powder, run through these five checks on the label.

1. Vitamins: do you want them? If you already take a multivitamin, vitamin D or zinc, choose a powder without them, or add the label amounts together first.
2. Scoop weight. A 5 g scoop and a 13 g scoop are different amounts of food. Compare price per 10 g as well as per serving.
3. What comes first on the ingredient list. Ingredients are listed by weight. If fibre, fruit or a sweetener comes before the greens, that is the bulk of the scoop.
4. Blend totals. Twenty ingredients inside a 1.5 g blend is about 75 mg each on average. A short list, or a large blend, gives each ingredient more room.
5. Sweetener and allergens. Most use stevia; some use fructose; some contain barley, wheat, oats or soy. Unflavoured versions are the simplest.

Green powders are a convenience; a scoop helps only if it adds to meals rather than replacing them. Our guide to seven green superfoods covers the whole foods behind many of these powders. Surveys of US adults show the most common reason for taking any supplement is to improve or maintain overall health (45% and 33%), not to fill a specific gap, and fewer than a quarter of products are taken on a health professional's advice, so it pays to know what each one adds.¹⁵

How we compared

On 9 November 2026 we read each product's own website: AG1's UK and US product pages and supplement facts, Huel's UK and US product pages and the UK Original nutrition label, Bloom's US product page, Shopify product data and supplement facts image, and Amazing Grass's US product page and supplement facts images. We used the flavour each brand shows first (AG1 Original, Huel Original, Bloom Berry, Amazing Grass The Original) and the 30-serving size. Prices are each brand's list price in its own currency, excluding one-off introductory offers and shipping unless shown. Our own row comes from our printed labels and our live UK store price. We tried Garden of Life Raw Organic Perfect Food, but its site returned an error page that day, so it is not included rather than guessed.

AG1 alternative FAQ

About the Reviewer: Sarah Law, Dip CNM

Sarah Law is a Certified Naturopathic Nutritionist and Functional Practitioner specialising in hormonal health, gut health, and evidence-based nutrition. She holds a Diploma in Naturopathic Nutrition from the College of Naturopathic Medicine (CNM, London) and is a Certified Functional Health Coach. Sarah combines naturopathic principles with modern functional nutrition science to help her clients make informed health decisions.

Learn more about Sarah.

About the Author: Ben Law

Ben Law is the founder of Love Life Supplements and host of the Optimised Health Show. He is a qualified Advanced Dietary Supplement Advisor and Primal Blueprint Certified Expert, and has spent 14 years building transparent, research-led formulations manufactured to GMP and BRC standards. He wrote this comparison from each brand's own product pages, supplement facts and nutrition labels, NHS and NIH guidance, the published research on fibre and supplement use, and our own label data.

AG1, Athletic Greens, Huel, Daily Greens, Bloom, Amazing Grass and Super Greens are trademarks of their respective owners and are not affiliated with Love Life Supplements. Learn more about Ben.