Our mission is to raise the standards of the supplement industry with transparency, integrity and quality.
Frustrated by industry shortcuts, we set out to build something different — a supplement company rooted in truth, driven by science, and made for those who demand more, without compromise.
From I.T. to Impact — The Birth of Love Life Supplements
Turning a passion for health into a mission-led business.
I’m Ben Law, and I founded Love Life Supplements in 2012 after walking away from a career in IT. While I enjoyed the work, I couldn’t see myself sitting behind a desk for the rest of my life — it just wasn’t my passion.
That passion was health and fitness.
After one last contract came to an end, I went all in. I burned through savings trying different ideas before finally realising where I could make a real impact — in supplements. A space I knew was saturated with low-quality, ineffective products.
I believed I could do better — and I was determined to prove it.
Driven by Quality, Not Compromise
Why our products stand apart in a crowded industry.
From day one, I set out to create products that I’d be proud to take myself. That meant refusing to cut corners — no bulking agents, no cheap fillers, no shady suppliers, and no shortcuts on quality.
It became quickly apparent why so many companies opt for low-cost, low-quality ingredients. But I kept searching until I found manufacturers who met the highest possible standards — GMP certified, pharmaceutical-grade processes, and exceptional raw materials.
That obsession with quality is still at the heart of everything we do today.
One Product. Total Belief.
The slow start that sparked a fast-growing company.
Our very first product was 5-HTP. I put every last penny I had into that launch. It started slow — painfully slow — but then it started to gain traction.
Sales picked up. Reviews came in. People were feeling the difference.
With the profits from that first success, I reinvested into three more products. They also did well. That’s when I knew — this was the right path, and Love Life Supplements was born.
Powered by the Primal Lifestyle
A personal transformation that reshaped our brand.
In my own health journey, I discovered the Primal/Paleo lifestyle — and it completely changed the way I looked at food, training, and life.
That discovery didn’t just influence my personal wellbeing — it shaped the direction of Love Life Supplements. Mnay of our products were born from this philosophy: real nutrition, functional ingredients, and products aligned with how we were designed to live.
👉 Want to know more? Read My Full Primal Story
No Fillers. No Gimmicks. Just Results.
Every product is clean, effective, and rigorously tested.
Over the years, we’ve continued to grow by releasing supplements that are free from artificial fillers, dyes, stearates, and marketing fluff. If it doesn’t serve your health, it doesn’t go in.
All of our products are:
- Manufactured in GMP-certified facilities
- Free from artificial excipients
- Backed by science and efficacy
- Third-party tested for peace of mind
We never launch a product unless it truly adds value — either by doing it better than the competition, or fulfilling a need that’s being ignored.
Behind the Scenes – Where Quality is Made
We Don’t Just Trust — We Verify
We regularly take trips to our manufacturing partner’s facility to see first hand how our products are made. It helps confirm everything we already know — world-class standards, immaculate processes, and a deep commitment to doing things right.
From ingredient intake to final encapsulation, every step is carefully monitored, recorded, and audited. We see it all.
Because if we’re going to put our name on it, we need to know it’s being made exactly as promised — without compromise.
Our Manufacturing Standards
GMP Certified. Third-Party Tested. Integrity-Driven.
All of our products are manufactured in facilities certified to GMP (Good Manufacturing Practice) — the same standard used in pharmaceutical-grade production. These strict protocols ensure everything from ingredient purity to hygiene, consistency, and traceability is rigorously upheld.
We also go one step further with independent third-party testing, verifying ingredient content, potency, and cleanliness — so you’re not just trusting our word. You’re trusting the data.
This is what it means to operate without compromise — and why thousands of customers trust Love Life Supplements every single day.
Just Getting Started — Join the Journey
A small team. A global impact. A bold vision for the future.
We may still be small — just a handful of passionate individuals — but our reach has grown worldwide. From home users to gyms, retailers to athletes, we’re helping people everywhere optimise their health through clean, effective supplements.
And this is still just the beginning.
We’re constantly innovating, improving existing formulas, and launching new products that push the boundaries of what a supplement company can be.
👉 Explore our Blog, follow us on Instagram, Facebook, or TikTok, and feel free to get in touch if you ever have questions.
We’re here to help.
Fourteen years, year by year
- 2012
One product, 100 bottles
5-HTP goes on sale on Amazon UK in June. Our own website is live by September and takes its first order on 14 November.
One of our first 5-HTP bottles, June 2012. - 2013
A new way of eating, a new name
Superba Krill Oil joins the range. In May, I change my diet after reading The 4-Hour Body. In November the company takes the name Love Life Supplements Limited.
- 2014
The Primal range begins
Our website passes 1,000 orders in March. I start writing at benlawprimal.uk and the first products in our Primal range go on sale in November.
- 2015
Our own formulas
Curcumin C3 Advanced with BioPerine arrives, and we start moving the range to our own cleaner formulas with no bulking agents.
- 2016
Subscribe and save
Customers can now subscribe and save, so their supplements arrive when they need them, without reordering.
- 2018
Live Healthy, Love Life
Our website takes on the line "Live Healthy, Love Life", and our first orders arrive from the US.
- 2018
Our first show: Natural & Organic Products Europe
In April we take our first ever stand, at Natural & Organic Products Europe in London.
Our stand at Natural & Organic Products Europe, April 2018. - 2019
10,000 orders and Vitamin Angels
Our website passes 10,000 orders in January, and in September we partner with Vitamin Angels, giving 20p from every product sold.
- 2019
BodyPower Expo
In May we take a stand at BodyPower in Birmingham, with exclusive show offers across the range.
At BodyPower, May 2019. - 2020
Our podcast begins
In December, my wife Sarah and I launch our podcast, now called The Optimised Health Show.
- 2021
25,000 orders
By December our website has taken 25,000 orders.
- 2023
Our first Health Optimisation Summit
In June we exhibit at the Health Optimisation Summit in London for the first time.
Our first Health Optimisation Summit, June 2023. - 2024
Our first app, and back at the Summit
We launch our first mobile app, and in June we are back at the Health Optimisation Summit.
Health Optimisation Summit, June 2024. - 2025
Our first awards, and a US store
Six of our products win three stars at the Nourish Awards, judged by practising nutrition professionals, with Ultimate Electrolytes scoring 100%. We open lovelifesupplements.com for customers in the US. In September we exhibit at the Health Optimisation Summit for the third time, and in November our website passes 50,000 orders.
Health Optimisation Summit, September 2025. - 2026
Thirteen more awards, every certificate published
Thirteen of our products are recognised at the Nourish Awards 2026, five of them with three stars. In October we publish 114 certificates of analysis and 38 independent lab reports on our Lab Results page.
- 2026
Love Life Supplements Inc
In April our US business moves into its own company, Love Life Supplements Inc, based in Tampa, Florida. In the summer I move to Tampa to build it myself.
- Next
Scaling in the US
Growing our US store at lovelifesupplements.com and on Amazon US with the same formulas, the same independent lab testing and every result published.
Where we are today
You may have met us in person. We have exhibited at Natural & Organic Products Europe in 2018, BodyPower in 2019, and the Health Optimisation Summit in London in 2023, 2024 and 2025.
What we stand for
- Made in the UK. Our capsules are made under a GMP licence and our powders are made to BRC standards.
- Tested, and we show you. All raw materials are third-party tested and every product has a certificate of analysis. Most finished products are also lab tested for heavy metals, microbiology and actives. See every certificate and lab report.
- Nothing you don't need. No bulking agents or unnecessary fillers, and every ingredient listed on the label.
- Judged by experts. Nineteen Nourish Awards across 2025 and 2026, from an independent panel of practising nutrition professionals. See every award.
- Real reviews. Over 3,300 reviews from real customers, shown on our product pages. Read them.
Three stars in 2026: Vitamin D3 + K2, Curcumin C3 Complex, Essential Amino Acids, Creavitalis Creatine and Electrolyte Balance. Three stars in 2025: Ultimate Electrolytes, Ultimate Collagen Peptides, EAA Powder, Vitamin B-Complex, Lion's Mane and MultiSpore.
Where we are going
The goal has not changed since those first 100 bottles: make the supplements I want to take myself, and make them properly. Clean formulas, real doses, tested, and nothing hidden on the label.
Next is America. In 2026 we set up Love Life Supplements Inc in Tampa, Florida, and I moved here to build it myself. The plan is to grow in the US the same way we grew at home: the same formulas, the same independent lab testing and the same published results, sold through our US store at lovelifesupplements.com and on Amazon US.
"It hasn't been plain sailing. But I've always believed it will work out if you never quit."
Ben Law, founder